THE PRACTICE OF UNSEEN METRICS
I've spent 25 years working at the intersection of music, culture, and media. I've written for The Guardian, The Face, FACT, Mixmag and The Wire to name just a few; co-founded theartsdesk.com; directed editorial at Boiler Room; and published three books including Bass, Mids, Tops (Strange Attractor / MIT Press).
I've programmed for Amsterdam Dance Event, A&R'd for finetunes distribution, curated music for Ninja Tune and Ministry, and worked across every part of the culture industry. For a decade before that I was deep inside subculture, making music and events in places that don't exist any more.
During all that time, I was in the little rooms where culture actually happens - basement studios, distributors' offices, record shop back rooms, pub discos: the bits of the music industry few write about. I wasn't chasing trends: I was working in those places while watching how grassroots innovation works, how it survives, how it spreads.
That's turned into something more focused now: helping organisations see what their systems miss. The stuff that doesn't show up in metrics - community bonds, creative ecosystems, the innovation happening at scales too small for institutional visibility. I help identify these assets and develop ways to actually support them, not just extract from them.
I work as a bridge between grassroots innovation and institutional scale. I bring the rigour of twenty-five years as a professional journalist plus many years more as a practitioner to the messy reality of how culture moves. And I believe the most vital innovation happens in rooms too small for algorithms to crawl - we just need better ways to recognise and sustain it.
What I do...
I help people and organisations see what they've been missing so they can do work that makes a real difference.