Hello, I’m Joe Muggs.
I find big ideas in little rooms.
photo © Brian David Stevens
Twenty-five years working across music, media and subculture. I write books and features, programme events, DJ everywhere from basement clubs to fancy functions, help brands understand grassroots culture, and work with artists and organisations on how they tell their story.
Selected works & strategic words
The 100,000 Person Problem...
...and the eight friends solution. Four days, two cities, eight friends, hundreds of connections - proving that great things really do start in little rooms invisible to big institutions.
How To Do What I Do.
People are often shocked to find that reviewing music is even a thing people can do in the 2020s - but it it is, and here’s how.
Abundance, Everywhere
Reset your thoughts on slop, glut and clogging. If your timeline, and culture, looks like it’s blurring together - that’s not homogeneity, that’s SPEED.
Soft Music For Hard Times
Tender music and intimacy in culture don’t generate spectacle or virality, but choosing softness in hard times is a radical act - here’s why the quiet moments matter.